When a visitor navigates to a site, they form a trust judgment before they read a word of copy, complete a transaction, or submit a form. The presence — or absence — of HTTPS is part of that judgment.
In the fast-changing world of cybersecurity, no single technology or tool is enough to keep businesses safe. Firewalls can be bypassed, passwords can be stolen, and even the most advanced antivirus tools can miss a new strain of malware.
For many small and mid-sized businesses, a website is more than a digital storefront, it’s the nerve center for client engagement, service delivery, and growth. But with that convenience comes risk. Cyberattacks against web applications are relentless, automated, and often invisible until it’s too late.
As cyber threats become increasingly sophisticated, the traditional "castle-and-moat" approach to security—where everything inside the network is implicitly trusted—no longer provides sufficient protection. That's why Zero Trust has emerged as a practical framework for organizations of every size.
In recent years, the cybersecurity landscape has undergone a significant transformation, with organizations shifting their approach to security from traditional reactive measures to more proactive and integrated strategies.
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